To understand the payday loan affiliate program, one must first understand pay day loans. A pay day loan is a loan that one can take out by providing the most recent pay check stub from the work place. A consumer will receive a loan on their checking account for the amount to be deposited. There is usually a fee for this service and this is how the loan company makes money. A payday affiliate network is usually derived from an online service set up for the pay day loan and other financial programs. The payday affiliate network will compile a list of consumers and present to the loan company.

The payday loan affiliate program is a group of people online that, suggests consumers that may need the pay day loan service. Blue Global Media is an internet affiliate company that assists in developing financial services online. They recommend ideas and changes to the pay day loan companies as well as other companies that may need marketing services. By using the global media, loan companies find it easier communicate with the pay day loan market.